REACH, the outreach and consulting branch of the Rada Film Group, is dedicated to thinking innovatively about how visual stories can change and address the conversation around racial equity and inclusion globally. Like all projects under the Rada Film Group umbrella, REACH seeks to engage with communities to affect change. Stemming from the intensive five-year (and continuing) outreach campaign with the documentary American Promise, projects under REACH will be privy to the Rada Film Group’s extensive list of organization partners, both locally and nationally, foundations and agencies.
The goal of REACH is to build awareness and foster behavior change with digital media projects and stories. The Rada Film Group has worked on interactive websites, webisodes, mobile platforms, digital art installations, and traditional media including documentaries, short films and PSA campaigns. We are available for consultations on all stages of outreach campaigns: conceptualization, development, implementation and measurement.
Finalist, Revere Awards, Association of American Publishers – Teaching Tolerance & American Promise Professional Development guides
For their support of the American Promise campaign, the Ford Foundation received the Woodward A. Wickham Award for Excellence in Media Philanthropy.
We have developed educational guides for your classroom, organization and community meetings.
Please click to download them in PDF form. For deeper discussion, we recommend checking out our store for our publications.
The American Promise campaign aims to contribute to closing the black male achievement gap in education. Our strategy acknowledges that real solutions to the achievement gap require the active involvement of four key stakeholder groups: young people, parents/caregivers, educators, and policymakers. In partnership with trusted organizations around the country, the American Promise campaign has been engaging these players to take part in conversations and actions around how we can better serve our black boys, ensuring that all of our young people are equipped with the same opportunities to succeed.
Eighty percent of students of color eligible to take advance placement (AP) exams do not enroll. Reach is currently working with The College Board to create a series of video and outreach campaign to encourage students of color, their parents and their advisors to encourage them to enroll and take Advance Placement exams. REACH will be working with POV in anticipation of a 2015 broadcast of stories that explore the black middle class experience and confront racial disparity. Educational tools and strategic partnerships with key organizations will be a part of the national public awareness campaign.